Jorge Sorokin - Senior Advisor

Jorge Sorokin brings more than 25 years of international operations management experience to TriVista clients. Beginning his career at General Electric, Jorge was trained extensively in Lean and Six Sigma manufacturing methodologies. Jorge brings a strong ability to manage diverse resources and exceed goals through increased efficiencies, quality improvements, and cost reductions. In addition, Jorge has extensive experience working in turnaround environments, as well as change and crisis management, and re-engineering of administrative processes in numerous industries globally. He was instrumental in the operational turnaround of American Optical (32% operational cost reductions equivalent to $23M in savings), and has served as confidential adviser to a Fortune 300 vice president of global operations.

Jorge has extensive experience working in Central and South America. In addition to running multiple manufacturing facilities in the region, Jorge has supported more than 5 significant product and technology transfers to Mexico alone. In addition, Jorge has led two major Greenfield projects in Mexico for North American based companies Rubbermaid and Little Tykes.

Originally from Mexico City, he currently resides in Carlsbad, CA. He is fluent in English, Spanish and Hebrew and holds a BS in Electrical Engineering and a Master’s of Science degree in Biomedical Engineering, both from the University of Texas at Austin. He is a member of the Association for Corporate Growth, The Business Advisory Council, The Institute of the Americas, and the Board of Trustees for Temple Solel, in Encinitas, CA.