Tony Chen - Director

Tony Chen brings over 17 years of experience in Asia Pacific sales, marketing, product management and engineering to TriVista’s clients. Prior to joining TriVista, Tony spent 12 years running China and Singapore based commercial operations for ITT Industries and TRW. He was based in Hong Kong and Singapore for 7 years as the director of sales and product management for ITT Electronic Components. At ITT, Tony reported directly to the vice president and general manager and had responsibility for over $100 million in revenue. Tony was instrumental in developing ITT’s Commercial Electronics sales and marketing strategies and led the growth of the MMI division from $1 million to over $70 million in revenue within five years.

Tony focuses on Asian market entry and offshore manufacturing strategies and implementation. Since joining TriVista, Tony has assisted manufacturing and distribution companies to market and source products and services throughout China and Asia, helping to transition more than $20 million in supply chain spend to low cost regions.

Tony is fluent in Chinese having grown up in Hong Kong and holds bachelor’s of science in computer science from King’s College, UK. Tony currently resides in San Francisco, California.

Recent Experience...

China Market Entry & Channel Strategy Development

China’s rapidly emerging middle class was driving significant vertical growth. Our client had been exporting to the Greater China Region for many years but had not experienced the growth they had expected. ...FIND OUT HOW.