July 23, 2014

Trivista’s Senior Vice-President Featured in Middle Market Growth Magazine

cover-and-image-shotOn July 14, 2014, Middle Market Growth Magazine’s July/August Issue featured TriVista’s Senior Vice President, Brenda Reichelderfer in the “Qualified Opinion” Piece – a Question and Answer session focusing on Innovation through New Product Development.

Brenda’s extensive experience helping portfolio companies maximize R&D spend has proven to be an enormous game changer when targeting the top line. By strengthening the new product development pipeline and focusing on the company’s ability to bring new products to the market quickly, efficiently and profitably, companies can bring a greater number of desirable new products to the market.

In many cases, significant revenue growth can be achieved without the need to add roofline, resources, or excess inventory.

Read the Full Article to Learn More About:

  1. How private equity firms can enhance their return on investment in innovation
  2. What questions PE firms should be asking their portfolio companies about new product development
  3. How PE firms can facilitate cross-fertilization of good innovation practices among their holding companies
  4. How innovation success can be measured in new product development
  5. Applying a standard model for innovation across a range of verticals

“I am honored to be featured in such a prominent publication for our industry, who’s mission is in line with that of TriVista’s: to drive middle-market growth through access to thought leadership, best practices and insights.” – Brenda Reichelderfer


Brenda Reichelderfer brings over 30 years of experience in New Product Development, General Management, Engineering, and Operations. Brenda joined TriVista upon retirement as a SVP of ITT Corporation in 2008. Previously with ITT, Brenda held the roles of Group President for both the Electronic Components Group, a $750 million segment of ITT and the Motion and Flow Control Group, a $950M multi-Industry segment of ITT. Learn more about Brenda here. Learn more about New Product Development here. To view the full article, please click here.

Photo of Brenda by Brad Trent.


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