Hex Magic

Hex Magic is the AI assistant inside Hex, a collaborative notebook where data teams write SQL and Python side by side. Magic writes queries and scripts from a plain-English description, explains what an existing cell of code does, and helps fix errors when something breaks. A companion feature called Threads lets non-technical staff ask questions about a notebook's data without writing code, and a newer Generative Apps feature, added in late 2025, builds a full dashboard from a written description. Hex's current pricing pages call the AI feature simply the 'Hex agent,' so the Magic name may not appear in newer materials.

This fits a data team of analysts and engineers who already write SQL and Python and want an assistant that speeds up notebook work while letting non-technical colleagues ask follow-up questions without learning to code. A practical start is the Professional plan at $36 per editor per month for a small analytics team, moving to the Team plan at $75 per editor per month once the group needs scheduled runs, alerts, and unlimited published apps; Enterprise adds single sign-on and audit logs at quote-based pricing. AI usage is metered through credits included with paid plans, so a team running frequent AI-assisted analysis should watch usage to avoid surprise overage costs. Non-technical users relying on Threads should still have a data-literate reviewer check the numbers before they go into a decision.