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A social listening tool from Meltwater that tracks how people talk about a brand online, now sold as Meltwater Consumer Intelligence.
Meltwater Radarly is a social listening and consumer intelligence tool from Meltwater; on Meltwater's own site today it appears mainly as Meltwater Consumer Intelligence, so confirm which name your contract actually uses. Brand, insights, and comms teams use it to track how people talk about a brand or category across the internet. It monitors social platforms such as Instagram, TikTok, Facebook, X, and Reddit, plus news, blogs, forums, and podcasts. Meltwater says the tool processes more than 1.3 billion documents a day across over 100 countries and 240 languages, with most new content appearing within minutes of being posted. AI features summarize sentiment and surface emerging shifts in conversation, and sources stay linked so a user can check the original post.
This fits a brand or comms team that needs a real-time read on public conversation. A good starting point is a focused pilot on one brand or product line before expanding to a full category. Meltwater does not publish prices; you must request a quote, and contracts are typically sold as annual subscriptions. Two risks: the name change itself, since Radarly and Meltwater Consumer Intelligence may be quoted as different products depending on who you talk to, so ask directly whether you are buying the same underlying platform; and noise, since high-volume social monitoring can flood a team with mentions unless someone sets clear rules for a real signal. Budget analyst time alongside the software itself.
How one company factor at a time moves the modeled score. The published score is unchanged.
These estimates cover licensing, setup, integrations, staff time, security, administration, and support.
| Cost measure | Low | Base | High |
|---|---|---|---|
| First-year total | $23K | $37.4K | $62K |
| Three-year total | $42.4K | $66.4K | $106.8K |
| First-year cost per unit | $1.2K | $1.9K | $3.1K |
| Average annual cost per unit (over three years) | $707 | $1.1K | $1.8K |
| Component | Low | Base | High |
|---|---|---|---|
| Licensing and usage | $1.5K | $2K | $2.7K |
| Implementation | $6K | $10K | $17K |
| Integration | $4.4K | $8K | $14.4K |
| Staff time and change management | $3.9K | $5.5K | $7.7K |
| Security | $2.8K | $4K | $6K |
| Administration | $2.3K | $3K | $4.1K |
| Support | $1.1K | $1.5K | $2K |
Estimate assumptions: This scenario uses a category-based allowance, not a verified price for this product. Based on 20 enabled users. Confirm the vendor’s billing unit and current price or quote before budgeting.
Benefits have not been estimated: The current research does not estimate potential savings, return on investment, or how long it would take to recover the cost. Earlier benefit estimates are excluded.
Confirm current product identity, commercial packaging, data processing terms, sign-in and access rules, retention, integrations, support model, implementation effort, and rollback conditions.
Verify identity, package, availability, ownership, pricing, and security evidence before approving a pilot
Do not approve a pilot yet. Verify the current product identity, package, availability, owner, pricing, and security evidence; then define one workflow, a baseline, and rollback criteria.
Define what success looks like for a test of Meltwater Radarly and assign someone to lead it.
Once the requirements above are met, compare a small trial with how your team works today.
Track adoption, output quality, business results, and actual costs against the estimate.
Use the results to decide whether to stop, adjust, or expand the pilot.
Confirm encryption, how the vendor uses your data, customer data separation, how long data stays and how to delete it, activity records, sign-in and user setup, where data is handled, other companies that process data, past incidents, and what your team must manage.
Review before rollout: confirm how to export your data, revoke access, and return to your existing workflow. Assign an owner and test the rollback plan before expanding use.
Do not approve a pilot yet. Verify the current product identity, package, availability, owner, pricing, and security evidence; then define one workflow, a baseline, and rollback criteria.
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Where to check the product, price, security, and support.
Research observations recorded: 1. Evidence quality: Some support.
Recorded score and category rank across research updates.
Answer a few questions about your company and compare this tool with others. The research score above stays the same.
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