Automate sales proposal generation
Turn approved content and customer requirements into proposal drafts for your sales team.
Runway
AI tool profile ·
A cloud tool for generating AI video, images, and audio from text or pictures, built for creative and production teams.
75TriVista score
Category rankTied #7 in Creative, Video, Audio, and Generative Media
Baseline ELO1,500.0
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At a glance
What it does
Runway is an AI video generation tool. Its tools turn text or images into short video clips, and editors can also touch up existing footage inside the same workspace. The company says over 60 million people have used its tools. Small teams buy a Standard, Pro, or Max plan and share a pool of monthly credits; Team plans support two to nine seats with shared projects and a brand kit. An Enterprise plan adds single sign-on, custom workspaces for larger companies, and priority support. Runway also sells API access so developers can call its video models from their own apps, and it has separate, newer products for robotics simulation.
Where it can help
This fits a video, marketing, or creative production team that wants to test AI video generation. A realistic start is one Pro seat at about $28 a month on an annual plan, used to prototype ads, social clips, or storyboards before committing budget; treat that price as a planning figure, since Runway changes credit costs often. Move to a Team or Enterprise plan once more people need shared projects and single sign-on. Enterprise pricing is not published, so get a direct quote for your seat count and volume. Two things to watch: credit costs shift with each new model version, which makes budgeting harder over time, and realistic AI-generated footage raises new questions about consent and brand risk, so plan a review step before anything goes public.
Business Goals
Business goals to explore
Potential matches to review against your requirements. Explore matching tools or read a task guide before you choose.
Generate executive KPI dashboards
Bring key business metrics together in dashboards and summaries for leadership.
Improve demand forecasting
Use historical trends and business data to plan for future customer demand.
Company fit
Where this tool fits best
The industries and leadership roles this tool is most often matched with.
How your company could affect the fit
How one company factor at a time moves the modeled score. The published score is unchanged.
How your company could affect the fit
How one company factor at a time moves the modeled score. The published score is unchanged.
Industry Technology and telecommunications Modeled score75.0 / 100 Modeled category rank#8
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Industry Financial and professional services Modeled score75.0 / 100 Modeled category rank#6
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline +0.0 ELO
Revenue Band $500M-$2B Modeled score75.0 / 100 Modeled category rank#7
Baseline $25M-$100M Adjusted ELO 1,500.0 Change from baseline +0.0 ELO
Revenue Band Under $25M Modeled score75.0 / 100 Modeled category rank#7
Baseline $25M-$100M Adjusted ELO 1,500.0 Change from baseline +0.0 ELO
Industry Retail and distribution Modeled score75.0 / 100 Modeled category rank#6
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline +0.0 ELO
Industry Food and beverage Modeled score75.0 / 100 Modeled category rank#7
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline +0.0 ELO
Industry Healthcare and life sciences Modeled score75.0 / 100 Modeled category rank#6
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Industry Industrial manufacturing Modeled score75.0 / 100 Modeled category rank#7
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline +0.0 ELO
Revenue Band $100M-$500M Modeled score75.0 / 100 Modeled category rank#9
Baseline $25M-$100M Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Technology Maturity High Modeled score75.0 / 100 Modeled category rank#10
Baseline Moderate Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Industry Energy and utilities Modeled score75.0 / 100 Modeled category rank#7
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Revenue Band Over $2B Modeled score75.0 / 100 Modeled category rank#7
Baseline $25M-$100M Adjusted ELO 1,500.0 Change from baseline +0.0 ELO
Technology Maturity Low Modeled score75.0 / 100 Modeled category rank#10
Baseline Moderate Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Industry Construction and real estate Modeled score75.0 / 100 Modeled category rank#7
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Company Type Business services Modeled score75.0 / 100 Modeled category rank#8
Baseline Manufacturing Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Industry Automotive and transportation Modeled score75.0 / 100 Modeled category rank#7
Baseline Consumer products Adjusted ELO 1,500.0 Change from baseline -0.0 ELO
Cost guide
What it can cost
These estimates cover licensing, setup, integrations, staff time, security, administration, and support.
| Cost measure | Low | Base | High |
|---|---|---|---|
| First-year total | $24.2K | $39.8K | $66.7K |
| Three-year total | $42.9K | $68.1K | $110.8K |
| First-year cost per unit | $1.2K | $2K | $3.3K |
| Average annual cost per unit (over three years) | $715 | $1.1K | $1.8K |
Cost breakdown by scenario
| Component | Low | Base | High |
|---|---|---|---|
| Licensing and usage | $900 | $1.2K | $1.6K |
| Implementation | $7.2K | $12K | $20.4K |
| Integration | $5K | $9K | $16.2K |
| Staff time and change management | $3.9K | $5.5K | $7.7K |
| Security | $2.8K | $4K | $6K |
| Administration | $2.3K | $3K | $4.1K |
| Support | $1.1K | $1.5K | $2K |
Estimate assumptions: This scenario uses a category-based allowance, not a verified price for this product. Based on 20 enabled creators. Confirm the vendor’s billing unit and current price or quote before budgeting.
Benefits have not been estimated: The current research does not estimate potential savings, return on investment, or how long it would take to recover the cost. Earlier benefit estimates are excluded.
Get started
What you need first
What you need firstSet up the basics
Confirm current product identity, commercial packaging, data processing terms, sign-in and access rules, retention, integrations, support model, implementation effort, and rollback conditions.
How to startSet clear limits
Verify identity, package, availability, ownership, pricing, and security evidence before approving a pilot
Before you scaleSet safe working rules
Recommended next action
Do not approve a pilot yet. Verify the current product identity, package, availability, owner, pricing, and security evidence; then define one workflow, a baseline, and rollback criteria.
Decision ownerBusiness and technology owner
STARTSet a goal and owner
Define what success looks like for a test of Runway and assign someone to lead it.
FIRST MONTHTest one workflow
Once the requirements above are met, compare a small trial with how your team works today.
MONTH TWOReview actual use
Track adoption, output quality, business results, and actual costs against the estimate.
MONTH THREEDecide what comes next
Use the results to decide whether to stop, adjust, or expand the pilot.
Risk profile
Required controls
Security and safe use
Confirm encryption, how the vendor uses your data, customer data separation, how long data stays and how to delete it, activity records, sign-in and user setup, where data is handled, other companies that process data, past incidents, and what your team must manage.
Exit and rollback
Export brand context and approved-claim libraries, plus brand rules, prompts, templates, source assets, generated variants, campaign workflows, approvals, rights metadata, and performance history from Runway. Keep final assets in the DAM or CMS; proprietary brand tuning and workflow behavior may not transfer, so preserve approved examples and retest quality before removing the service.
Recommended next step
Do not approve a pilot yet. Verify the current product identity, package, availability, owner, pricing, and security evidence; then define one workflow, a baseline, and rollback criteria.
Other tools to review
Compare similar tools
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Google Veo
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How to learn more about this tool
Where to check the product, price, security, and support.
Official product information runway.com Read official information →
Research observations recorded: 1. Evidence quality: Some support.
Score history
How the rating has changed
Recorded score and category rank across research updates.
- TriVista Score 75.0/100Category rank #7
- TriVista Score 75.0/100Category rank #9
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