Apollo.io
92TriVista score
Apollo AI
A sales prospecting tool with a database of more than 200 million contacts, plus AI that researches accounts, writes emails, and analyzes calls.
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Apollo AI vs Backstory (formerly People.ai)
Compare up to four tools by their main job, cost, setup requirements, and data security. Choose two to four tools below.
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Sales and Revenue Intelligence
Costs are planning estimates, not vendor quotes. See the assumptions below.
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Backstory
68TriVista score
Backstory (formerly People.ai)
A tool that automatically captures emails, calls, and meetings across a sales team to show which deals are actually real, now sold as Backstory.
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Apollo AI92 TriVista score
Backstory (formerly People.ai)68 TriVista score
Category rank
#1
Tied #11
Research confidence
Good support
Some support
Availability notes
Not available
Renamed - People.ai is now Backstory; fixed catalog ID retained.
Cost
Tool
Apollo AI92 TriVista score
Backstory (formerly People.ai)68 TriVista score
Plans and pricing
Commercial / enterprise. Planning allowance - confirm current public price or quote
Commercial / enterprise. Planning allowance - confirm current public price or quote
First year
$33.6KBase estimateLow $20.7K · High $55.5K
$33.6KBase estimateLow $20.7K · High $55.5K
Per user or unit
$1.7KBase estimateLow $1K · High $2.8KPer enabled user, first year
$1.7KBase estimateLow $1K · High $2.8KPer enabled user, first year
Three years
$59.7KBase estimateLow $38.1K · High $96K
$59.7KBase estimateLow $38.1K · High $96K
Cost assumptions
This scenario uses a category-based allowance, not a verified price for this product. Based on 20 enabled users. Confirm the vendor’s billing unit and current price or quote before budgeting.
Based on 20 enabled users. This is a planning allowance, not verified product pricing. Confirm the vendor’s billing unit and current price or quote before budgeting.
Setup and security
Tool
Apollo AI92 TriVista score
Backstory (formerly People.ai)68 TriVista score
Setup requirements
Confirm current product identity, commercial packaging, data processing terms, sign-in and access rules, retention, integrations, support model, implementation effort, and rollback conditions.
Confirm current product identity, commercial packaging, data processing terms, sign-in and access rules, retention, integrations, support model, implementation effort, and rollback conditions.
Data and security
Confirm encryption, how the vendor uses your data, customer data separation, how long data stays and how to delete it, activity records, sign-in and user setup, where data is handled, other companies that process data, past incidents, and what your team must manage.
Confirm encryption, how the vendor uses your data, customer data separation, how long data stays and how to delete it, activity records, sign-in and user setup, where data is handled, other companies that process data, past incidents, and what your team must manage.
Recommended next step
Same for all selectedVerify identity, package, availability, ownership, pricing, and security evidence before approving a pilot
Before you choose
Test the shortlisted tools on the same task with the same success criteria. Confirm current pricing, data terms, and setup requirements, and resolve any research holds before approving a pilot. Scores rank tools within their own category, not across all tools.
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