Backstory (formerly People.ai)

People.ai, which has rebranded its customer-facing product as Backstory, is a revenue intelligence tool that automatically captures activity data from email, meetings, calls, and chat across a whole sales team, not just what reps log by hand. From that data it builds a picture of deal health, flags accounts that have gone quiet or lost their internal champion, produces revenue forecasts based on actual engagement rather than CRM fields, and maps stakeholders within an account to show who has been engaged and who has not. It connects to Salesforce, Microsoft Dynamics, and Oracle CRMs, plus Gmail, Outlook, Zoom, Teams, and Slack, and can be queried through Claude, ChatGPT, Copilot, or Gemini using the Model Context Protocol. The underlying company and data infrastructure are unchanged by the rebrand.

This fits a sales team that suspects its CRM data understates real deal risk because reps do not consistently log activity, and wants an independent, automatic view of what is really happening in a deal. A practical starting point is connecting it read-only to CRM and email data for one region or business unit and comparing its risk flags against what that team's manager already believes. Pricing is quote-based; third-party data reports a median annual cost of roughly $24,000, varying with the number of connected reps and data sources, so treat it as a rough estimate. Confirm which name, People.ai or Backstory, appears on current contracts and support materials given the recent rebrand, and review what activity data reps agree to having captured, since it draws on personal email and calendar content.