A client success story: Maxcess International

ACCELERATING ORGANIC GROWTH VIA LEAN NEW PRODUCT DEVELOPMENT

EXECUTIVE OVERVIEW:

The Problem:

One company with five major brands and no strong history of cooperation across divisions was falling behind in developing innovative new products.

The Project:

Two of TriVista’s top new-product development experts guided cross-functional teams to remake the way Maxcess listened to customers, evaluated new ideas, and managed new product introductions.

Total Engagement Time:

6 months

Results:

  • 8.5x improvement in new product sales
  • Implemented a global, cross-functional, lean NPD process focused on topline growth
  • Restored innovative culture focused on creating products that match customer needs
  • Realigned Product Portfolio to business strategy – enter emerging markets
  • Standardized global product offering to reduce SKU and manufacturing complexity

Learn how Greg Jehlik of Maxcess achieved success despite the obstacles he faced as newly appointed CEO.

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